I do understand why some people can be dubious about the green beauty movement, finding it to be a flippant trend without much meaning--or maybe there was meaning, but as pointed out in The Missing Element in the Green Beauty Movement, the meaning was lost.
How do we return to what was once a significant movement of awareness raising? The only real way is to start by getting to the bottom of our modern economy, and understanding the impact of free market. At the same time we need to start making independent decisions and not succumb to the pressure of trends that tell us what we need.
The word economics comes from the Greek word ta oikonomika, which means the science of household management. It's about how we take care of our home. However, the current-day use of this word solely implies monetary growth and our obsession with this growths' promised outcomes of happiness, freedom and democracy. But the pursuit of economic growth has first and foremost paved the way for the exploitation of natural resources as we, as a collective, have subliminally come to accept and relate to nature as a commodity to be used in pursuit of economic growth. This mindset doesn't lend it self to honoring natural resources as a living organism that deserves care and attention. And as such, we do not recognize it as an organism that sustains the lives of us all. There is no sharing in this paradigm. Therefore, in this age of global economy, where we should be relating and caring for the global as an extension of our home, we are doing the very opposite of ta oikonomika.
Until we can change how we relate to nature-- and how we factor it in our ambitions for economic growth--we will fail to treat it as a living entity that requires a healthy microbiota to thrive. We will, therefore, continue to use modern agricultural techniques, including revolutionized genetic engineering, to accelerate growth and destroy pests. Monsonto is not an anomaly.
Until we can change how we relate to nature-- and how we factor it in our ambitions for economic growth--we will fail to consider its value for those communities who also depend on it, who have learned to coexist with it and use it sustainably. If we cannot respect this, then robbing land becomes commonplace. Plundering natural resources becomes easy. Destruction of cultures and communities become a part of the economic growth process. And sadly, for many agroindustries and the conglomerates they belong to, this process is O.K.! It's even encouraged since it's the quickest means to economic growth.
As consumers in a society where our economy grows off the exploitation of earth's resources and the destruction of communities we are subjected to the "O.K-ness" of this system: we are taught that it's O.K. to remove ourselves from the commune where cooperation, sharing and coexistence would rein, and instead place ourselves/ our needs above all else, at the cost of all else. We are taught that this simply how development is attained...development required for happiness, freedom and democracy. But at the contrary, this is the recipe for the annihilation of diversity--diversity of people, cultures, places and the diversity of all life forms necessary for sustaining our life on earth.
What you buy matters. Where you buy it from matters even more. Assess your needs from a personal stand point and not merely because you are conditioned to think that you lack in any way. Then make sure that what you consume is made in loving respect of all life forms. It matters that your green beauty products are made with ingredients that are not just organic but are also grown under eco-friendly conditions. This ensures that large agro industries such as Driscoll are not simply abiding by the minimal standard to produce organic food while using up massive amounts of lands to grow monocultures--a huge contributor to soil depletion and a threat to biodiversity. When plants are grown under eco-friendly conditions it means that the entire system of production secures the well being of plants, animals, microflora, and the soil it grows on.
It all matters!
Thank you for visiting our website and blog. Through this medium, I hope to teach, enlighten, and inspire you about Mother Nature's wonders so that you can discover the true value healthy living. I want to foster a love for Nature so that we, as a collective, can take a stance to protecting our Earth as we indulge in the beautifying remedies Nature has in store for us!